Search engine optimisation (SEO) is the process of “optimising” your digital assets for search-ability. The objective of SEO is to help major search engines such as Google, Bing and Yahoo index your content, so it’s shown organically when customers are searching for brands like yours. We estimate that more than 60 – 70% of web traffic originates from search engines, which demonstrates the vital role SEO has to play in any brands digital marketing strategy.
VYER have a three-step process for SEO, which we’ve expertly developed to help organisations get seen online by their potential customers.
Step 1: Keyword Research
The VYER team will conduct an extensive review of your existing keywords with our in-depth keyword research. We review your keywords thoroughly, ensuring they align with your business objectives. We also provide recommendations for any new keywords that would compliment your products or services. Furthermore, the research process evaluates your closest competitors through a competitor keyword analysis. This analysis allows the VYER team to identify quick wins that your business can take advantage of immediately.
Step 2: Site Audit
VYER then move to the technical aspects of your digital footprint through our comprehensive site audit. With a focus on your website, social media and local listings, we do a deep dive into your meta-data, locations (NAP), imagery, sitemaps, schema and links follow known best practices. We also check your content making sure that it’s relevant, it makes sense, avoids any unnecessary duplication. VYER review the content writing style ensuring it takes advantage of essential keyword findings identified in Step 1. We finally consider your Google Analytics & Google Search Console data and compare it with our comprehensive site analysis.
Step 3: Recommend & Maintain
With the information, VYER collect we’re able to provide your business actionable SEO insights. Our team will identify areas for improvement, any competitive advantages that you have and will provide information relevant to your domain, industry, products and services.
Find out more
If you would like to find out more, or just have a question, the team at VYER are always here to help!
Please click here to contact us, and one of our dedicated team will reach out as soon as possible.