Will My Smart Speaker be a Target for Inbound Marketing?Dave Bouwmeester
With the sudden increase in smart speakers available on the market, I wonder how (or if) voice-controlled smart speakers will feature in big-brand marketing efforts this year.
It’s not so far-fetched to think that brand messaging could be pushed to your smart speaker device. Remember a year or so ago when you heard about Augmented Reality (AR) being used to attract customers as they walked through a shopping centre? Ok, if you didn’t that’s cool, just watch Blade Runner 2049.
There are two major players in Google and Amazon with a third (Apple) imminently on its way. The concept is pretty simple – stream music, Google things, get calendar reminders, check the weather – all by voice. But what if you ask – “Where’s the best place to buy the Blade Runner 2049 Blu-Ray?” – and your smart speaker leads you to a brand such as JB Hi-fi (Walmart or Best Buy in the US).
In fact, Google and Vogue magazine recently teamed up to allow the readers of Vogue to ask Google Home questions about five of their stories from their September 2017 issue. This wasn’t a case of brand messaging being pushed to their device, but (in my opinion) the first step towards that kind of functionality following.
I am convinced that smart speakers will play a part in homes and offices across the globe. I even purchased the domain myspartspeaker.com. I can see the potential for bespoke and smaller manufacturers getting involved in building smart speakers (how many manufacturers are there of smartwatches today?), making my investment in such a relevant .com domain worth it.
Brands and their managers need to keep this type of innovative technology in the forefront of their minds. It can help you diversify your marketing and prepare for what your competitors may do.
The team at VYER have their pulse on all things in the tech, digital and marketing worlds. If you or your organisation need a hand, we’re here, just reach out to us and we’ll happily help (or point you in the right direction).